Adam Tensta is Sweden’s biggest hip-hop artist. A multiple Grammy winner, he sought a new way to promote his latest single.But with services like Spotify, YouTube, and Grooveshark, music is accessible anytime, anywhere—so a lot of the anticipation with the release of a new single has been lost. We decided to release his new single as just one copy. Only one person could listen to the song at a time, before the next listener in line.Since launch, thousands have lined up to hear the One Copy Song, and Tensta gained 50% more followers on his fan page.

Adam Tensta is Sweden’s biggest hip-hop artist. A multiple Grammy winner, he sought a new way to promote his latest single.But with services like Spotify, YouTube, and Grooveshark, music is accessible anytime, anywhere—so a lot of the anticipation with the release of a new single has been lost. We decided to release his new single as just one copy. Only one person could listen to the song at a time, before the next listener in line.Since launch, thousands have lined up to hear the One Copy Song, and Tensta gained 50% more followers on his fan page.

Adam Tensta is Sweden’s biggest hip-hop artist. A multiple Grammy winner, he sought a new way to promote his latest single.But with services like Spotify, YouTube, and Grooveshark, music is accessible anytime, anywhere—so a lot of the anticipation with the release of a new single has been lost. We decided to release his new single as just one copy. Only one person could listen to the song at a time, before the next listener in line.Since launch, thousands have lined up to hear the One Copy Song, and Tensta gained 50% more followers on his fan page.