We cooperated with celebrities who often go live to stun their fan club and followers by Facebook live. In the beginning, we filmed clips as if celebrities were going live and broadcast those clips on each celebrity’s facebook live at once. At first, the audience would think that this is an ordinary facebook live and watch it joyfully. Suddenly, an accident happened and shocked all the people who were watching it. After that, a mobile-related accident statistic showed up in order to convince people that mobile is creative or destructive depending on how they use it.

We cooperated with celebrities who often go live to stun their fan club and followers by Facebook live. In the beginning, we filmed clips as if celebrities were going live and broadcast those clips on each celebrity’s facebook live at once. At first, the audience would think that this is an ordinary facebook live and watch it joyfully. Suddenly, an accident happened and shocked all the people who were watching it. After that, a mobile-related accident statistic showed up in order to convince people that mobile is creative or destructive depending on how they use it.

This campaign had gone viral in social media and ranked as 11th world trending Twitter hashtag. Receiving over 2,600,000 views, 8,000 shares and earned 1.5 million baht free media. Above all, it is said to be one of the most effective mobile-misuse campaign in Thailand.