The Philippines being the Facebook capital in the world, the group used ‘Memories’ to bring history to the news feeds of millennials.

The effort was run about a month before elections. After this campaign, other NGOs followed.

The idea helped fuel a movement on social and the streets.

The idea’s reach was 1,305% more than the usual Rock Ed post.

The engagement was 200% more than the average industry rate.

The effort reached 649,400 millennials, enough to defeat Marcos’ son who lost by 263,473 votes.