TM wanted to connect with Chinese audiences in celebration of the upcoming Chinese New Year. As a tech-first company, TM also wanted to do so through the use of technology. We needed to find an innovative way to do this while driving brand awareness.

Our AR filters were designed after key roles in Chinese Opera as well as the values they represent - Blue Jing (face of wisdom), Chou (face of humour), Dan (face of positivity), Sheng (face of peace), Yellow Jing (face of strength) and Purple Jing (face of curiosity). We captured the beautiful intricacy of real-life Chinese Opera signers by mirroring them in the detailed design of our AR filters. Each AR filter also brought to life the feeling of the value they represented through dramatic colour tones, facial expressions and elaborate costume designs.