Cannes Lions
HAVAS WORLDWIDE, Zurich / TIBETAN YOUTH ASSOCIATION IN EUROPE / 2013
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In 2012 China intensified its suppression of the Tibetan Opposition. There was a risk that the protest could fall totally silent. As an answer to that we created an interactive radio spot in which a Tibetan monk describes the situation in his country, while the sound volume goes down gradually. In order to understand the entire message the listener would turn up the volume of his radio.