In Dutch the World Cup is called WK. This commercial was aired the week after the WK to introduce the ‘WeeK na pakket’, which means ‘WeeK after parcel’.

The world was focussed on South Africa for a full month. But even after the whole circus has left, Fair Trade Original continues to work for fair trade in South Africa, as in the past 50 years. That is the message of the campaign surrounding the ‘WeeK after parcel’. A parcel full of honest South African products.