One small drop of Fairy Dish Liquid creates a huge amount of bubbles, and people intuitively connect a dish liquid’s bubbles (or suds) with its grease-cutting efficacy. To bring Fairy’s product superiority to life, we skipped the typical, rational side-by-side demo approach and went for something more inspiring and emotional – a larger-than-life art installation where people couldn’t help but immerse themselves in the awe and beauty of Fairy’s performance.

As people entered their local shopping center, branded signage invited them to experience the Fairy Bubbles Project. But it’s not as if they had much of a choice, because as soon as they stepped into the shopping center, they were immediately immersed in the 100-foot long installation, created with over 43,000 balloons and stretching over both the ground and first floors. The installation let people experience Fairy’s bubbles in an artistic, unique and highly memorable way, from multiple levels and angles. In fact, the installation’s design incorporated several places where people could actually touch the bubbles, allowing for great interaction and photo opportunities - all just steps away from their local supermarket.

As the installation ran just weeks ago, it’s too soon to determine sales results. However, large groups of people engaged with the Fairy Bubbles Project, touching it, taking advantage of photo opportunities and sharing the experience on social media.