Cannes Lions

FAIRY FABRIC SOFTENER & FAIRY NON-BIO DETERGENT

LEO BURNETT, London / PROCTER & GAMBLE / 2008

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As part of their new campaign, Fairy is giving away free ‘Kipper’ books with the purchase of every pack of Fairy Non Bio and Fairy Fabric Softener. It's another way in which Fairy helps to soften the world for mums and their little ones - by giving them free books to read together.The campaign taps into the ‘huggably’ soft world of Kipper and friends, created by children’s author Mick Inkpen. As if they were pages from a Kipper book, the ads show Kipper and friends somewhat bemused to be appearing in ads and on packs for the promotion.

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