Cannes Lions

FAIRY WASHING-UP LIQUID

GREY CIS WERBEAGENTUR, Moscow / PROCTER & GAMBLE / 2003

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A wedding, Kazakh style. Two suitors compete for one bride. The first to wash their greasy communal pot wins the girl. She favours one of the suitors and slips him a bottle of Fairy. The pot clean; he rides off with the bride.

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