Cannes Lions

Falcon Rebranding Movie

FALCON PRIVATE BANK, Zurich / FALCON PRIVATE BANK / 2018

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Description

The movie visualizes the core vision of our new strategy for Swiss Private Bank Falcon: The symbiosis of personal banking skills with digital intelligence and the value created by the fusion of human and artificial intelligence, visualized through the metaphor of gold.

In a deep room of darkest black, three androgynous, almost alien-like beings are undergoing a fascinating transformation, getting increasingly covered in gold, each one in a different way. In different close-ups, we see intimate, intense images and details of this transformation, until the three beings are united in an exclusive circle.

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