The internal brief asked for posters to advertise our advertising agency's Fall Forum, an open house for college students to learn about advertising and agency life.

We thought that since college students are like sponges for knowledge, why not print on an actual sponge? After some research and test runs with a local printer, we found out that it could be done. Then we had to carefully pack them with the right amount of moisture so that they would be displayed fully saturated and expanded.

The agency got an above-average turnout to the event, as well as several curious phone calls from universities in the region.