In this film we see a father teaching his youngest daughter to ride her bike. He’s a little overprotective and a little too eager, correcting her and constantly telling her what to do. We see the little girl getting frustrated and telling her dad to let go so that she can try herself. Both end up tired and upset.

Mum solves this situation by calling them in for lunch. We see the little girl indulge in a tasty sandwich and get renewed energy and spirit to try again. They both go out and sure enough, the little girl starts to ride by herself.

Overcome with joy and pride we see father calling his wife to witness the success. Unfortunately he oversees the tree on the pavement and collides with it. At the pack shot we see mum consoling father and the little girl rides past doing a wheelie!

With the exception of the food, this spot was entirely created in the computer. Animated using 3D (CG) animation using Maya and rendered in Mantra.

The main challenge with CG is getting the family to act, perform and tell a story that is believable and lovable. Our incredible animation team managed to create empathetic and entertaining characters with heart.

In order for our animated characters to speak lip-sync, we filmed the voice actors during the recordings. Our animators visually tried to match the movements of the mouth and facial expressions. When we adapt the ad for other countries, we tweak the copy to be as close as possible to the lip movement.

Because in food advertising taste is the biggest USP, the food has been "scanned" using photogrammetry during a photo-shoot.