Cannes Lions

Famous Among Friends

O POSITIVE, New York / BUD LIGHT / 2018

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A friend you can count on to brave the concession lines during a Patriots game, that is a true hero.

Execution

Since the best commercial actors don’t stay acting in commercials for a long, the pool is self-limiting, particularly when you are looking for complete believability in non-typical roles, such as an oblivious medieval king who would sacrifice his people for a few cases of beer, or a shell-shocked hero returning from a Revolutionary War-era “battle” carrying four beers and some nachos. The director of these commercials searched in multiple cities across the US to find actors who could really inhabit their characters and bring these roles to life, which could explain why viewers were happy to watch these spots over and over again in this popular campaign.

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