The stories were the focal point of attention on the Web and in shops. We also collected new stories from customers through all possible channels, even with video booths at fairs, for instance. It perfectly shows what Victorinox and all their very useful items stand for and how they are used in everyday life - the brand became real.

Campaign objectives: KPI = Key Performance Indicators

Global KPI (2010 vs. 2012)

1.1 Increase KPI 'brand awareness' by + 10%/Result by + 58%

1.2 Increase KPI 'recommendation' by +10%/Result by + 297%

Online (2011 vs. 2012)

2.1 Increasing e-commerce sales on victorinox.com by +10%/Result by + 30%

2.2 Increase proportion of site visitors who visit the online store to +10%/Result by + 46%

2.3 Increase traffic on the website victorinox.com by +10%/Result by + 30%

Social Media (2011 vs. 2012)

2.4 Increasing the fan base on the global Facebook page by +20%/Result by + 180%