The idea was to create a mobile mechanism that allowed teens to trick their friends in a less serious way: Buy a can of Fanta and get access to a code that gives you a free call with a transformed voice.The offline campaign with targeted OOH and a radio campaign was amplified through an innovative digital mechanism: A powerful "drive to store" campaign of geolocated SMS, in synergy with OOH, fed by a brand blog that replayed the best tricks done by Skyrock's radio hosts, seedings on blogs and broadcast on YouTube of a viral video explaining the mechanic of the campaign.

Biggest FMCG campaign of geolocated SMS of 2011 (223 000 SMS) and nearly 25% of the exposed have bought a Fanta following the reception of the SMS.

More than 1 400 000 videos viewed on YouTube.