Cannes Lions

FANTA

LEO BURNETT, London / MCDONALD'S / 2011

Overview

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Overview

Description

The magic of Fanta Fruitizz is in the name, it is a product that has all the attributes of a joyous, fun, energetic fizzy drink…apart from the fact that it is made of fruit and sparkling water, and is actually pretty good for kids, one of their five-a-day in fact. In order to show this magical invention, this film shows lots of kids of varying ages shaking fruit, something they wouldn’t normally shake. They shake it in a way that they would only with a can of pop, each trying their hardest to make the fruit fizz.The film is all about capturing the mad moments of kid’s childish energy, each applying their own personal shaking technique to their piece of fruit in order to magic up some fizz, it’s hard making fruit fizzy after all!

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