This campaign became a model for Japanese consumer-generated advertising (CGA). As a result of previous campaigns, Fanta has established a solid position as a soft drink loved by teens. Fanta commercials are widely known as among the most popular in Japan. For our latest series of commercials, we asked teens to submit a video representing a deeply felt wish under the title “If only this would happen …” We either edited or re-shot the videos to create TV commercials for broadcast and/or uploading to a Fanta website. The campaign has been another enormous success for the brand.