We achieved simultaneous "Premium" breaks with the three best-fit national channels. Those breaks start and finish with a commercial of the film with Silver Surfer showing his surf skills. But as they could not get enough of our star, we extended his surf activity to commercials that closed the breaks, signing agreements with other advertisers to integrate into their commercials the image of Silver in action. Only a superhero can "conquest" other spots...

More than 10 million viewers were sceptical of the first TV surfer. The film swept to victory at the box office in its first weekend going straight to number 1. Its opening improved on the first film's opening in spite of having a 10% lower budget.