With the Olympics happening, all eyes will be on athletes around the world. So, to leverage the gravitas around sports, we created an ode to music fans and celebrated them for being as great as Olympic level athletes.

Just like the Olympic Games, music festivals are made of blood, sweat, and tears. Fans jump. Run. Swim. Often on top of other fans. Budweiser is the official beer of the world's greatest music festivals. So, we simply drew a parallel between real festival photos and Olympic sports photos. Proving that music fans are also Olympic-level athletes.

Budweiser realized something quite interesting on how fans behave in festivals: they are built out of dedication and resilience. They endure endless lines and torrential rains. They dance for days and scream until they lose their voices. Running to the front row, hurdling the mud, high jumping the beat. If sports competitions have professional athletes, music festivals have their own kind of high energy performers: the music fans. Festival fans endure an award-winning performance. Budweiser will celebrate fans' passion and devotion to music festivals. Because, for Budweiser, music festival fans are as great as elite athletes.

Set to the sound of Queen's "We Are The Champions", the film draws a parallel between music fans and Olympic athletes. Where others see a fan jumping, we see Trampoline. Where others see a fan on top of an inflatable unicorn, we see Canoeing. Where others see a fan crowd surfing, we see the 50-meter freestyle. Where others see fans, we see athletes. Proving that fans are Olympic-level athletes and that Bud, too, belongs in the Olympic Games.

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