Bio Suisse is one of the strictest organic labels in Switzerland and has the goal that Swiss people actively choose organic products when they shop. They also want to become better known in Switzerland and encourage people to live healthily. Therefore, during the pandemic, we were asked to develop an idea that connects people with the brand and creates a positive brand experience. As a target group, all working Swiss people were defined.

In order to allow Swiss people to get back to their beloved nature and to positively connect people with organic farms and the brand, we invented the Farm Office. We brought people's home office out of the home. For this, we set up workplaces on organic farms all over Switzerland, just like the ones you know from your office, only with a much nicer view. And in the fresh air. People could apply for a day at the farm office through a competition. The winners were then allowed to enjoy all the benefits of the organic office for one day.

During the pandemic, everybody in Switzerland was working from home. Research showed that a large proportion of people missed the beautiful outdoors and would rather have a job in the fresh air. Our goal was to 1) let people get out into the fresh air again and 2) have a positive experience with the Bio Suisse brand and 3) learn that everything on an organic farm really is organic.

The campaign started on 29 March 2021 throughout Switzerland. The aim of this online and social media campaign was to get as many people as possible to join in and apply for the day at the Farm office. For the Farm Office Day itself on 23 April 2021, we set up workstations on organic farms all over Switzerland, with everything you need: table, chair, internet and much more. After the day, there was a documentary film about the event, which was distributed online.

Over 1000 people applied for the Farm Office Day, which is a great success for a small organic label like Bio Suisse. The campaign received national coverage and we were able to reach 3.9 million contacts and 50,000 interactions. But most importantly, our winners could get out of the home office and into the fresh air of the Farm Office for a day.