Every year, a European Expo gathers airports and airlines to ensure the travel experience meets the high expectations of the 21st century traveler. This event highlights the opening of new routes. Contacts are made, but sometimes negotiations take more than 2 years, meeting a slow and very competitive process. We were asked to develop a communication targeting the decisions makers of the European Airlines to make sure that Faro Airport (Faro is the capital of Algarve, the main Portuguese tourist destination) changed their minds.

The idea was to offer a virtual flight to Faro. Through Faro Airport Simulator our target could travel by plane online to Faro Airport while on board Algarve’s main tourist attractions were shown. At the arrival, a Portuguese Airports ANA (Aeroportos de Portugal) employee would be waiting for him.

36 Mail packs were sent out. 14 people accessed the site to take the journey in a 38.9% response rate.