Old Navy never advertised directly to teens. The site was created specifically for teens - where they live...on the internet, in movie theaters and on teen specific TV stations. Movie theatres ran two ads that parody teen horror flicks. The microsite featured a movie maker to create your own scary movie to email to friends, 'scaroscopes', a scream-o-meter, scream tones, a name-splatterer and extended versions of the in theatre spots. Theatres handed out one million interactive CD-Roms which drove teens to the website and provided cool music, movie and video game bonus materials.