In this campaign, we started with an online video where random women on the streets try to guess the value of 3 similar looks, two of them being from different prestigious fashion brands and the other one MARISA´S. We have also developed an interactive hotsite and promoted publicity with renowned Brazilian Fashion Bloggers, building a movement on the internet around our concept, which is: “It is possible to dress fashionably without spending less."

In a week, the campaing accomplished:

• 1,500,000 impacted users

• Almost 500,000 video views

• 150,000 hotsite hits

• Spontaneous media in several communication and fashion channels

Showing women that is possible to be fashionable without spending much.