At launch, we hoisted a canvas across the flagship store that gradually unzipped revealing the new collection. Outdoor transformed into shop windows - complete with mannequins. Local transportation wrapped with collection and press covers were dressed to killTo maintain momentum post-launch, we determined that a woman’s daily question requires a daily answer.Created “What should I wear? by Mango”:13 micro-TV shows, a daily tips website and an interactive diary for sharing personal fashion secrets.

D-Day sales vs. previous Saturday: Barcelona +47% , Madrid +65% Peak Sales in flagship + 15% vs. last year + 33% vs. previous month"What should I wear by? By Mango" +18% vs.Oct '06, + 13% vs.Nov '06Awareness exceeded competition: +41% vs.H&M,+54% vs.Zara7,752,800 site visitors / click-through 0.95%