Cannes Lions

FASHION RETAILER

TBWA\DUSSELDORF, Dusseldorf / ESPRIT EUROPE / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

We took the word "Streetwear " literally and brought the whole collection of EDC by Esprit onto the Street - because that´s where it comes from and where it belongs. We were inspired by elements of the street and painted the most beautiful items of the collection onto the asphalt in front of EDC Stores. Attached to each piece of clothing was a tag with the sender and the web address.

Outcome

This unusual fashion show resulted in successful openings and much in PR in the city magazines.

Similar Campaigns

7 items

The Jordan Standard

AKQA, San francisco

The Jordan Standard

2017, JORDAN BRAND

(opens in a new tab)