We took the word "Streetwear " literally and brought the whole collection of EDC by Esprit onto the Street - because that´s where it comes from and where it belongs. We were inspired by elements of the street and painted the most beautiful items of the collection onto the asphalt in front of EDC Stores. Attached to each piece of clothing was a tag with the sender and the web address.

This unusual fashion show resulted in successful openings and much in PR in the city magazines.