We engineered a worldwide cat walk, on the Great Wall of China and we held a fashion shoot in the inspiring Olympic ‘Water Cube’ venue.But not only that, we ushered in icon Karl Lagerfeld, to direct his first ever fashion shoot on his first visit to China, in order to introduce over 40 new pieces to the Fendi collection.

With an audience of over 400 million globally and the most talked about Fashion event for 2007, the Fendi brand redefined benchmarks in the industry. Affirming Fendi’s commitment to China and global fashion, it shed past perceptions and emerged the brand as one where nothing is impossible.