Cannes Lions

FASHION WEEK SPONSORSHIP

COLENSO BBDO, Auckland / AIR NEW ZEALAND / 2009

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Overview

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Credits

Overview

Execution

We threw models wearing New Zealand Fashion week designers clothing out a moving plane, 50,000 feet in the air.

Outcome

This generated a huge amount of word of mouth exposure. One of New Zealand’s leading News shows did a five-minute piece on the stunt. Flying off the screen, the sky diving models also received attention in all tradition media. From radio to print to tv and onto the internet. An estimated 4.5 million dollars worth of media

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