Cannes Lions
SANCHO BBDO, Bogota / CASA LUKER / 2009
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This is the typical Colombian woman that belongs to a popular class. She is old, envious and is bored with her husband. In Colombia many are like her.
Basically, they are a big pecentage of our target; women that always want to have their home impeccable to compensate the problems that arise every day.
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