Cannes Lions

FAST FOOD

SECRET WEAPON MARKETING, Santa Monica / JACK IN THE BOX / 2013

Case Film
Case Film

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Overview

Description

Late at night, people get the munchies. That’s why Jack’s Munchie Meal is perfect for late night cravings. For the first time in over 400 Jack spots since the campaign launched in 1994, Jack is a puppet. Because late at night, sometimes people hallucinate.

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