We created a system that could track and measure «likes» on status updates mentioning BURGER KING’s Facebook page Have It Your Way®.This is how it works:1. Join the Facebook page «Have It Your Way».2. When you write a status update, mention the page @HaveItYourWay somewhere in the text.3. If 10 people like your status, you automatically receive a message from The King, including a free Hot Salsa coupon - Straight to your cell phone.Then, we introduced the new currency to the Norwegian people with a full in-store campaign, and in outdoor media. Telling customers that they now could pay their burger either with Norwegian Kroners or with Facebook likes.

Status updates mentioning Have It Your Way spread to thousands of people, and because Facebook prioritises a status with a high number of likes, it automatically comes higher up in peoples' news feed.Out of 7,700 people who got a free coupon sent to their cell phone, 5,351 went to Burger King and paid for their burger purely with Facebook likes. That equals a percentage of 69%! A strong bridge between the computer and the restaurant.During the brief campaign, Burger King's Facebook page exploded with 30,000 new fans, which is a lot, compared with Norway's population of only 4.8 million people.