Content was created in the restaurant and on a studio set, making the store the stage and the food the star. Finished episodes were posted to the Del Taco Facebook page. By “liking” the page, viewers could watch the shows, encouraging others to join in on the fun.

The Super Special Show has been a boon for Del Taco’s Facebook page – it’s boosted Facebook “Likes” by over 800% and earned mentions in many of the industry’s most respected magazines and blogs.