This banner targets working parents who generally start planning their evening meal in the afternoon of the same day.The execution is dynamic: The clock shows the real time, and a different take out meal is presented according to that specific time of day.The spokesperson speaks directly to the user. Her humorous tone and manner communicate the message that after work, we often need to keep things simple, and this is a product that can help us do so. The banner copy is also self-referential, alluding to the surprising effect of seeing this well-known spokesperson appear on screen.