The objective of this project was to make people aware that Mr. Sub delivers. Our target (18-35 year old guys) know of only one delivery choice out there: Pizza. Lots and lots of pizza.In this spot, an announcer sets up the premise that there are so many delivery places out there, that all the catchy phone numbers were taken. That’s when the spot turns into a spoof of traditional delivery ads. The only difference is that Mr. Sub’s phone number sounds absolutely crazy in a traditional delivery song.