Cannes Lions

FAST FOOD RESTAURANT

McCANN ERICKSON NEW YORK, New York / WENDY'S / 2006

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Overview

Description

The 'Smart Square' campaign was a way to re-claim the superiority of Wendy's square hamburgers. The campaign was launched with a viral film and website. Consumers were driven to the site by emailed teasers, commercials and banners.

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