Cannes Lions
JUNG von MATT, Berlin / DEUTSCHER SPARKASSEN & GIROVERBAND / 2014
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In 2013 Sparkasse introduced "girogo": a bank card with an integrated NFC-Chip, which allows the customer to make purchases without ever using cash or swiping the card. Customers using "girogo" must never look for coins, put their card in a machine, or enter a PIN number.
Simply bring the card to the Terminal – Done! So with "girogo" payment becomes faster than ever.
That's why we brought back a legend: One of the most loved comic characters in Germany as in the rest in the world.
Lucky Luke, the cowboy who shoots faster than his shadow. Now, with "girogo", he pays faster too.
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