Cannes Lions

FATDOWN DRINK

CHEIL WORLDWIDE, Seoul / CJ / 2010

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Overview

Entries

Credits

Overview

Execution

Reach your ideal weight, reach your ideal partner - FatDown

Outcome

This promotional event held in September 2009 and created quite a buzz on the website.

As a result, the promotion term was extended for two months and the sales rate for Fatdown has 42% increased over the period.

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