Cannes Lions
adam&eveDDB, London / VOLKSWAGEN / 2018
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We follow the story of a father and his adventurous, but accident-prone son. As he grows up, we see him getting into a number of accidents over the years. Finally, the dreaded moment arrives. The day when the father has to get into a car with his son behind the wheel. Thankfully, all is OK. The new POLO is loaded with all the safety tech you could ever wish for.
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