Cannes Lions
CHEIL COMMUNICATIONS, Seoul / SAMSUNG / 2007
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Objectives-In order to narrow the psychological gap between the brand’s intended message and the perception of young generation who are its core communication target, and expand Anycall’s brand image to ‘new’ and ‘fun’, Anycall has created BrandedEntertainment that combines element of music and drama.Brand website is used as a tool for consumers to experience these elements of entertainment through videos, images, and promotion events.
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