The looks of Maestro burgers were one of their biggest qualities. So we decided to use them to create series of eye-relaxing exercises and help people rest their eyes while working up their appetites. We invited users to sign up for free, 3-day eye training program on Maestro's website. Users were tracked through GDN and Programmatic to display them various eye-relaxing exercises wherever they went on the internet. The exercises were specially created to deal with the symptoms of Digital Eye Strain which appeared during long sessions in front of the screen. Exercises appeared every three hours to remind users to rest their eyes.

The campaign consisted of display ads in digital and social media inviting users to sign up for the training program, and series of display ads with eye exercises which used soothing colours and eye accommodation. The displays were distributed through affiliate sites, GDN, Programmatic, Onet Group and Facebook. The campaign lasted from 5th of July 2017 to 13th of August 2017 and it reached 50 million views, 9 million of which were exercises themselves.

Average time spent on the website was over 180 seconds, there was over 620 000 visits to the website, and over 9 million exercises were displayed - to all of them users voluntarily signed up.