The most watched U.S. television event of the year was employed to present an epic, breakthrough spot, matching the humour of the spot with the programme and broad audience. With the Outdoor and Guerilla effort, the target audience could not miss this messaging with such well-targeted placements of oversized eye catching units

“Stick” was voted #1 in the Wall Street Journal & was the #3 best-liked spot in USA Today’s revered AdMeter. It aired in its entirety over 80 times in coverage during news shows.

Outdoor/guerilla efforts appeared in local markets that created buzz within each about the office products effort.