Invent the easiest, happy-go-luckiest ways to feed honeybees and save our pollinators. Ever. Then put them into action, setting a global example with a strong local effort.

Starting in Atlanta, GA, we transformed a dilapidated neighborhood space into a beautiful educational garden, complete with local wildflowers and a colorfully uplifting mural, designed by locally beloved artist, Olive47. The mural served a global purpose. We wrote a custom music track and filmed a video using the mural and garden as key elements, to engage consumers nationwide to go online and order free seed packets, and encourage global consumers to participate by Tweeting a Bee emoji with #feedabee and Bayer will plant flowers on their bee-half.

• Human Impact

43M+ flowers planted in 2016

25M+ flowers still scheduled in 2016

Over 125million flowers planted nationwide since inception in 2015.

• Reach

6.6M+ Social Impressions with #feedabee

3.5M+ Social Impressions including the bee emoji with #feedabee

Countries requesting song translations: Brazil & Germany

• Engagement

160K+ Page Views

110K+ Unique Users

25K+ Video Views

200+ Video Shares

31K Social Engagements

2K+ Likes

• Sales

90K+ seed packets ordered in 2016

• Achievement against business targets

Over 125million flowers planted nationwide since inception in 2015. That’s 25million over projected goals, with more being planted every day!