Cannes Lions

FEEL FREE NATURAL LAXATIVE

MUDRA COMMUNICATIONS, Bangalore / SNEHA PHARMA / 2011

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OVERVIEW

Description

Brief: Yet another ad for a natural laxative.Challenge: The last thing people want to hear first thing in the morning is an ad for a laxative.Idea: Make it sound like music to their ears, literally. We used traditional indian percussion instruments and composed a catchy musical/percussive rendition of the bowel movement.Result: People are still laughing all the way to the loo. and the client continues to laugh all the way to the bank.

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Shortlisted Cannes Lions
Who

Y&R SÃO PAULO, Sao paulo

Who

2016, COLGATE-PALMOLIVE

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