Cannes Lions
McCANN LIMA / COCA-COLA / 2019
Overview
Entries
Credits
Background
The Peruvian coastline have become a fun playground for all Peruvians during summer, where they usually practice activities such as surfing, windsurfing and diving.
Thats why summer is the most expected season of the year, a time for hanging out with friends and making epic memories that will last for a lifetime and Coca-Cola, the most refreshing summer drink, needed to do something to show it.
Execution
We realized that the first letter of the emblematic logo of Coca-Cola, had a wave shape and what better way to use it to show what we like most: Summer and Coca-Cola. With this in mind, we decided to make some minimalist graphics with the most practiced sports in the Peruvian coast.
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