Bench Barbers is the latest venture launched by Philippine global fashion brand, Bench, to cater to the modern gentleman’s aspirational look. To coincide with its launch, the brand partnered up with internationally-acclaimed hairstylist and humanitarian, Mark Bustos, who is well-known for giving free haircuts to the homeless back in New York and more often now, in his motherland, the Philippines.

Inspired by Bustos’ philosophy, #BeAwesomeToSomebody, Bench came up with a film collaboration with him to fully show the new brand’s essence, a positive message about compassion, and the transformative power of a simple haircut.

Bench Barbers is the latest venture of global lifestyle brand, Bench, catering to the modern gentleman’s aspirational look. Keeping with the spirit of Bench Barber in achieving aspirations and kickstarting the dreams of many men and women across the globe, it launched by tapping internationally-acclaimed hairstylist and humanitarian, Mark Bustos, for an unlikely experience — creating a haircut so unique even a blind man could appreciate.

Mark Bustos met James Ricafort, a man diagnosed with optic nerve blindness at the age of 16, and wanted to create something that he alone can fully appreciate — a haircut that even a blind man can feel. In giving a blind man a new hope, Mark unexpectedly gained a brand new perspective in life. The moments they had were all captured into a film to convey a message of compassion. Not only did he make James feel a renewed sense of confidence, but he also gave hope for everyone who had something taken away from them.