The Angina Monologues - Britain’s funniest women tackling heart disease one laugh at a time. Driven by the old adage that “laughter is contagious” we staged a live London show with the UK’s most loved female comedians using stand-up, sketches and songs to explore affairs of the heart; linking back to the very clear message about heart disease – a message that extensive press reviews picked up on, while lavishing praise on the show.

To further amplify BHF’s voice we also produced a TV broadcast of the event which we ran on Sky 1 and ran shorter content clips across digital and social networks.Finally, to take our message to an older audience 440,000 DVDs of the show, featuring new unseen footage and exclusive interviews with the comedians were distributed with the Mother’s Day issue of Woman’s Weekly magazine. Sky1 also repeated the show on Mother’s Day itself.

TV broadcasts attracted over 1.3m viewersOnline content distribution generated a further 3.1m impactsCampaign achieved £1.5m worth of PR coverage. But ultimately success is measured in the increase in women’s awareness of heart disease.

- A 44% increase in agreement that heart disease was the biggest killer of women means there are 2.3m more women now actively thinking about their heart health - BHF saw a fivefold increase in the number of ‘Women & Heart Disease’ booklets requested and distributed during the campaign period - 1 in 20 women have since consulted their GP about heart disease