Cannes Lions

FEMININE HYGIENE

LOWE ROCHE ADVERTISING, Toronto / JOHNSON & JOHNSON / 2007

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As a part of a larger campaign for o.b. tampons, mightysmall.com was developed to celebrate o.b.’s small size and empower all things small. In fact, the microsite was intentionally created to be just that: micro. It featured animated motivational stories about the power of small that you could send to friends, and unique product demonstrations. Small but fashionable o.b. carrying cases were also available to order exclusively through the site. Tiny as it may be, the site had a huge impact. In the first four weeks, over 30,000 carrying cases were ordered, and o.b. saw a sales increase for the first time in years.

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