Cannes Lions

FEMININE WASH

FAT FRED, Amsterdam / GLAXO SMITH-KLINE / 2009

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"Protect Yourself" shows the life from the vantage point of a womans privates. We see her on the dance floor, working out at the gym, shaving, and frolicking with a nice, flat bellied gentleman. The product is a pH-balanced feminine intimate care product that provides a "natural defense against irritations, itching, soreness, and infection."

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