Give them a way out. In one of Beijing’s busiest metro points, an illusionary poster was fastened to the station wall showing a staircase 10 times actual size. Mistaking the poster for a real exit, passers-by would come face to face with the station wall while staring down at Fenbid’s “Don’t struggle with muscle pain” sticker on the floor in front of them.

DongZhiMen metro station has a minimum of 300,000 people moving through it every day. This ambient piece slowed Beijing’s curious commuters, eventually attracting the Beijing media. The poster received coverage from Beijing Entertainment Newspaper and Beijing Evening News.