The film is a seamless mind-bending journey of sound and vision that showcases the incredible features of the instrument. Presenting the guitar as a musical mutant, it’s unafraid to twist and morph between acoustic and electric form, echoing the true spirit of Rock ‘n’ Roll to excite & educate both new & old audiences.

The main focus is the ‘Blend Knob’, an innovative new tool created by the brand to help the user shift between electric & acoustic tones, bridging the gap between two worlds that had previously been opposed. The film seamlessly brings them together in a shapeshifting spectacle.