Cannes Lions
MANVSMACHINE, London / FENDER / 2022
Overview
Entries
Credits
Execution
The film was designed and created in 3D. Utilising a variety of digital software including Cinema4D, Nuke, a small amount of Houdini & Adobe AfterEffects. The mixed bag of programmes allowed us to dig deep and carefully craft a variety of transition techniques and effects that best suit each sonic tone.
A large part of the process was rebuilding realistic representations of the guitars and their morphing states. Using reference images and basic models we created completely bespoke instruments that paid homage to the classics.
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