Cannes Lions

FENISTIL GEL

SAATCHI & SAATCHI, Carouge / NOVARTIS / 2011

Overview

Entries

Credits

Overview

Description

Thanks to the effect of Fenistil, everybody will be able to enjoy a beautiful night of sleep, without the annoying itchiness caused by insect bites. This insight gives us a perfect hook to creatively turn one of the icons of annoying insects (their buzzing during the night) into something great and charming.The idea is to reproduce a beautiful symphony/lullaby only made by the sound of mosquitoes buzzing.

Similar Campaigns

12 items

Beauty for a better life

PUBLICIS IMPETU, Montevideo

Beauty for a better life

2023, L'OREAL

(opens in a new tab)